Product marketing is the process of bringing a new product to market. This includes everything from market research and product development to branding and product launch. …

The COVID-19 pandemic has created a new set of shopping behaviors that are redefining the way we buy goods and services. — The pandemic has introduced new technologies, such as virtual reality and augmented reality, on top of the existing ones, such as Amazon and Facebook, and a new set of services, such as Instacart, that have created new ways to shop. …

Creating an entire campaign might be complex, but it’s a pretty straightforward process — if you do it correctly. So, let’s start off with understanding what is needed to set up and run impactful, measurable marketing campaigns. Identify marketing objectives for the campaign. The first step is to identify the marketing…